By Malene Birger's vision is to be recognized as a dynamic, inspiring, design-driven global brand. Based on loyalty, honesty and long-lasting relationships, the company strives to be a pivotal player in the international fashion arena, as an exquisite, upscale brand for a growing customer base worldwide.
The brand universe is driven by four values: Obsession – Creativity – Responsibility – Efficiency. They are the foundation of the company's unique way of thinking, being and working, defined back when Ms. Birger first established the company in 2003.
The values are supported by a professional, proactive staff who embrace the By Malene Birger universe, and who live and breath the brand values.
The company is based on love – for the product and the people who contribute to evolving it.