The Swedish fashion brand Camilla Norrback was founded in 1999 by Finland-Swede designer Camilla Norrback.
The company's mission is to create strong collections that attract both those devoted to style and fashion, as well as the environmentally conscious and modern consumers.
Camilla Norrback has over the last years developed into a well-known brand in Sweden and internationally, that appeals to a broad range of women from all segments of lifestyles and ages. In 2010 a men's line – Norrback – was launched with the same core values and attributes as Camilla Norrback.
The company's philosophy is shaped by the designer's passion for people, environment and politics. Since 2002 Camilla Norrback has been committed to creating ecologically sustainable garments whilst striving to maintain artistic freedom as a designer. In 2005, as a commitment to never compromise neither the quality of design nor the quality of fabrics in her garments, she coined the phrase "Ecoluxury". The wearer can feel both beautiful and proud. This is the modern luxury – "Ecoluxury"!
Inspiration for the collections comes from film, art, music and social currents. Camilla Norrback is an accessible brand that unites retro-romantic style and modern shape with materials and techniques of the future to create a versatile, long-lasting garment. The signature marks are luxurious and organic materials with high quality and sensual design with nostalgic elements. The brand Camilla Norrback has been nominated for several awards in both Sweden and Europe.