About FINA DU

FINA DU, which means “Lovely You,” reflects its Swedish-born owner’s vision for every woman who wears a FINA DU piece--to feel feminine, beautiful and effortlessly chic in any setting.

The Scandinavian designers chosen for FINA DU offer well-tailored wardrobe essentials, in highest quality silk, organic cotton, and soft wool. The overall theme is enduring chic, featuring sophisticated classics. These stylish, feminine pieces can be worn as the perfect basic or accessory. As you browse the collections, note the exquisite attention to detail--unique seams, clever buttons, alluring lace, and embroideries that set these special pieces apart.

Several FINA DU brands are being introduced to the US market for the first time with the launch of this Manhattan-based online boutique. Now, the woman who believes that her work and evening wear style should reflect her own elegance, intelligence, and demand for quality, has a place to access wardrobe pieces that telegraph effortless glamour and relaxed elegance.

So, take time from your everyday busy. Indulge in the FINA DU experience. Browse long and lovingly. Then, choose that gorgeous dress, classic jacket or statement necklace that will make you feel “just right” in any setting. These pieces will most likely live in the front of your closet for a very long time.

FINA DU--Lovely, stylish you!